Betty is our beautiful new honeybee emblem. We commissioned her from one of Britain’s most celebrated illustrators, Chris Wormell. We gave Chris a tough brief: We wanted a linocut in the English Folk Art tradition, to underline the artisan nature of our honey. However it also had to be scientifically accurate…. on top of which we muttered something about the image having ‘personality'. All in all, quite a big ask for quite a small picture.